Colour Selection Tools and Tips for Designers

Understanding Colour

One of the most important design elements is color. Color helps to give meaning to your designs and has the power to attract or repel the attention of viewers. It is important to use color in a way that complements and enhances your design, rather than detracting from it. It is also important to remember that color can evoke both positive and negative emotions, so it is important to have an understanding of the psychological impact of color on viewers when selecting colors for a design.

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Color Palettes

Once you have a basic understanding of the psychological implications of color, you will be able to choose a palette that is most appropriate for your design. There are many different palettes that you can use for your design, including monochromatic, analogous, complementary, polychromatic, split-complementary and more. Each palette has its own unique characteristics that can be used to express different moods or messages. 

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Color Theory

When choosing a color palette for your design, it is important to understand the basics of color theory. Color theory is the study of how colors interact with each other, and how they can be used to create visual interest and harmony. Knowing the basics of color theory, including the color wheel, color harmony, and color schemes will help you to create a balanced and harmonious color palette.

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Color Testing

Once you have chosen a color palette for your design, it is important to test it out on various media and devices. Different devices and mediums may display color differently, so it is essential to test out your color palette on different devices and mediums to make sure it looks how you want it to. It is also important to test out the colors on different backgrounds to ensure the colors are visible and readable.

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Color Selection Tools

Finally, there are numerous color selection tools online that can be used to help you select a color palette for your design. These tools often provide various color palettes to choose from and give you the ability to mix and match colors as well as explore various color combinations. This can be a great way to quickly create a color palette for your design, without having to manually mix and match colors.