Big Data is data that can be analysed and interpretated to provide insights. However, it does not always provide insights about human behavior, values, and intents. Tricia Wang, a technology ethnographer and global speaker, talks about the importance of understanding humans in the context of data. She highlights the importance of qualitative research, such as interviews and surveys, to understand how humans are engaging with the data, and to identify patterns of behavior that would otherwise be lost.
Designers can learn a lot from Youtube contents, both in terms of understanding how users interact with the platform, as well as how to design the platform to better serve the user. Designers can learn how to analyze qualitative data to uncover insights that may not be visible with quantitative data. Understanding how users interact and engage with the platform can help designers to create an experience that is tailored and more engaging. Additionally, designers may be able to identify user patterns and behavior that would not be revealed by traditional data analytics. Finally, designers can use Big Data as a tool to understand user needs, wants and trends that could not be identified through qualitative research.
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