Ideas for User Centered Design
"If you don't understand the user, you don't understand design." - Doug Powell
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
"Designers tend to be sensitive and intuitive about people. They can sense their needs, feelings and aspirations. It's an essential part of design." - Margot Rowland
"Good design is all about making other people's lives better." - Tim Brown
"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs
Challenges of UX Research
"UX research is a process of uncovering insights to better understand people and their needs so that we can build products that solve their problems." - John Voong
"UX research isn't a task, it's a mentality. It's a way of thinking and a way of life that allows you to build products with the user in mind." - Adrienne Gauldie
"UX research isn't just about understanding what to do; it's about understanding why we do it." - John Moore
"The most important aspect of UX research is to make sure it informs product design decisions, not dictate them." - Jessica Kao
The Need for UX Data
"We cannot design good experiences without understanding the people that use our products, so we need data to understand them better." - Katie Dill
"Data is the lifeblood of UX--no amount of creativity and innovation can take the place of well-researched, fact-based data." - Thomas Walton
"Data is essential to create meaningful experiences for our users. It's what helps us really understand their needs and create the most effective solutions." - Dan Saffer
"Gathering data on user behavior is the first step in understanding their needs, so we can design effective solutions that work for them." - Arron Walter
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