How to Research Trends

Move beyond trend watching to kickstart innovation. Trend research is a powerful method to detect change at an early stage. It will help you to explore possible futures in the making. Insights in emerging trends provide a much needed kickstart for any innovation process.

Researching Trends Through Online Courses

  • Utilize online resources such as Udemy and Skillshare to access courses related to researching trends.
  • Read through course descriptions to identify courses that provide insights into how to best track and monitor trends.
  • Check reviews and ratings of courses to ensure their quality and adequacy for research purposes.
  • Familiarize yourself with the lecturers and instructors, reviewing their qualifications and experience in this field. 
  • Research any additional resources the course may include, such as videos, learning material, or research reports. 

What Designers Can Learn from Trend Research Courses

  • Develop an understanding of the changing fashion, retail and design landscapes.
  • Gain insights into up-and-coming trends in the global marketplace.
  • Learn techniques for researching and analyzing trends, including data gathering and analysis.
  • Practice responding swiftly to trends and adapting creative strategies to reflect new trends.
  • Understand how to identify and target varied consumer audiences with trendy products and designs.
  • Become familiar with the work and perspectives of trend forecasters, such as Els Dragt and her Design Forecast Studio.
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